Distilling complex domains into shipped products.
Senior PM with 14 years of experience across AI, civic tech, eldercare, CRM, and proptech. I find the simple model inside a complicated domain, often building my own prototypes to execute with engineering and design as real partners.
ship log
- 2025 — nowSenior PM · Zencity
Leading the Ask team — intent-led, LLM-generated reports
Reframing the report builder from a widget editor into a research-question workflow. A pilot with four design partners (two city managers, two police chiefs) is in prep.
- 2024Senior PM · Sensi
+47% engagement with care data
Rebuilt the B2B care co-pilot around prioritization, not raw access. Used by most major US home-care agencies.
- 2022 — 24Senior PM · Riverside
Adopted by Spotify, Netflix & LinkedIn
Shipped async recording — a way to record interviews without both people present at the same time.
- 2019 — 22Head of Product · Venn
First PM → Head of Product, managing 3 PMs
Neighborhood operating system for multifamily real estate, built around belonging and resident retention.
- 2014 — 19Senior PM · Wix CRM
1M+ paying customers in year one
Built Wix Ascend (CRM, comms, automations, chat); a CRM that did not feel like a CRM. Launched Wix's first mobile app.
- 2011 — 14PM · WebsPlanet
First PM role — launched the website builder
Expanded the business from B2B into a direct consumer product.
Stack & fuel
The code, platforms, and daily inputs behind my builds and creative work.
Shipped apps & POCs
My daily to-do system. Claude ingests Slack, Granola, and Gmail to create tasks automatically; the app adds weekly goals and tracks how they correlate with shipped work.
Claude Cowork · Monday.com
PM Signal Intelligence
View on GitHub ↗A B2G signal tool over Slack, Salesforce, Gong, and Gmail. Scored matches that PMs confirm or dismiss — each confirmation recalibrates scoring for the whole team.
scoring · integrations
Community safety map
A POC testing whether the Google Places API could reliably geocode open-ended survey text — a heatmap of resident responses with toggleable crime-incident layers.
Google Places API · Folium
beyond product
A long-running creative practice as a poet, photographer, and visual artist. I published the Hebrew poetry collection This Year I'll Learn to Dance (Carmel, 2002), co-founded the Jerusalem poetry group Ktovet, and run GTLV Studio in Tel Aviv, making portrait, installation, and AI-assisted image work about identity, memory, and human-machine creativity.
Connect & background
education
M.Sc. in Neuroscience
The Hebrew University of Jerusalem